Upgrading museum experience: Insights into offline visitor perceptions through social media trends
With the rise of the experience economy, visitor experiences and feedback have become central to improving museum services. To enhance their appeal, understanding visitors' real experiences is key. This study, based on online reviews of museums in Jiangxi Province from April 2020 to May 2023 on...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Emerging Trends in Drugs, Addictions, and Health |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667118223000880 |
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| _version_ | 1850103627701551104 |
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| author | Biao Gao Shuangshuang Yu |
| author_facet | Biao Gao Shuangshuang Yu |
| author_sort | Biao Gao |
| collection | DOAJ |
| description | With the rise of the experience economy, visitor experiences and feedback have become central to improving museum services. To enhance their appeal, understanding visitors' real experiences is key. This study, based on online reviews of museums in Jiangxi Province from April 2020 to May 2023 on platforms like Dianping and Ctrip, employs high-frequency keyword analysis, topic analysis, semantic networks, and sentiment analysis to deeply explore visitors' offline experiences. While most visitors provided positive feedback, criticisms were also raised concerning exhibit content, service attitude, and interactive programs. These online feedbacks offer valuable insights, aiding us in understanding and enhancing the offline service experience in museums. This research provides a unique perspective for other museums and cultural institutions, aiming to optimize offline visitor experiences through online social media trends. |
| format | Article |
| id | doaj-art-97203fef932b446883df665e1b2a51e3 |
| institution | DOAJ |
| issn | 2667-1182 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Emerging Trends in Drugs, Addictions, and Health |
| spelling | doaj-art-97203fef932b446883df665e1b2a51e32025-08-20T02:39:31ZengElsevierEmerging Trends in Drugs, Addictions, and Health2667-11822024-12-01410013710.1016/j.etdah.2023.100137Upgrading museum experience: Insights into offline visitor perceptions through social media trendsBiao Gao0Shuangshuang Yu1Corresponding author.; Jiangxi University of Finance and Economics, Nanchang 330013, ChinaJiangxi University of Finance and Economics, Nanchang 330013, ChinaWith the rise of the experience economy, visitor experiences and feedback have become central to improving museum services. To enhance their appeal, understanding visitors' real experiences is key. This study, based on online reviews of museums in Jiangxi Province from April 2020 to May 2023 on platforms like Dianping and Ctrip, employs high-frequency keyword analysis, topic analysis, semantic networks, and sentiment analysis to deeply explore visitors' offline experiences. While most visitors provided positive feedback, criticisms were also raised concerning exhibit content, service attitude, and interactive programs. These online feedbacks offer valuable insights, aiding us in understanding and enhancing the offline service experience in museums. This research provides a unique perspective for other museums and cultural institutions, aiming to optimize offline visitor experiences through online social media trends.http://www.sciencedirect.com/science/article/pii/S2667118223000880MuseumsOnline reviewsContent analysisOffline visitor experienceOnline trends |
| spellingShingle | Biao Gao Shuangshuang Yu Upgrading museum experience: Insights into offline visitor perceptions through social media trends Emerging Trends in Drugs, Addictions, and Health Museums Online reviews Content analysis Offline visitor experience Online trends |
| title | Upgrading museum experience: Insights into offline visitor perceptions through social media trends |
| title_full | Upgrading museum experience: Insights into offline visitor perceptions through social media trends |
| title_fullStr | Upgrading museum experience: Insights into offline visitor perceptions through social media trends |
| title_full_unstemmed | Upgrading museum experience: Insights into offline visitor perceptions through social media trends |
| title_short | Upgrading museum experience: Insights into offline visitor perceptions through social media trends |
| title_sort | upgrading museum experience insights into offline visitor perceptions through social media trends |
| topic | Museums Online reviews Content analysis Offline visitor experience Online trends |
| url | http://www.sciencedirect.com/science/article/pii/S2667118223000880 |
| work_keys_str_mv | AT biaogao upgradingmuseumexperienceinsightsintoofflinevisitorperceptionsthroughsocialmediatrends AT shuangshuangyu upgradingmuseumexperienceinsightsintoofflinevisitorperceptionsthroughsocialmediatrends |