Pengaruh kesadaran merek, kesadaran halal, dan kualitas produk terhadap keterlibatan pelanggan atas produk grace and glow di platform e-commerce
We analyze the influence of brand awareness, halal awareness, and product quality on customer engagement. The sample of this study is Muslim customers of Grace and Glow cosmetic products on the e-commerce platform. We use the convenience sampling method to select and distribute research samples. By...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Pamulang
2024-12-01
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| Series: | Keberlanjutan |
| Subjects: | |
| Online Access: | https://openjournal.unpam.ac.id/index.php/keberlanjutan/article/view/44468 |
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