The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity
Purpose: the purpose of this research is to investigate the effect of applying guerrilla marketing techniques on emerging sports brand equity.Methods: The research methodology is semi-experimental in terms of practical purpose and in terms of data collection method, and subjects were divided into tw...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2023-06-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_2255_6592d7814b1a20a0f4ebf4df5f61b9c0.pdf |
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