The Seren Taun Experience: A Catalyst for Sustainable Cultural Tourism and Visitor Loyalty in West Java

The Seren Taun Experience: A Catalyst for Sustainable Cultural Tourism and Visitor Loyalty in West Java

This study examines the impact of engaging in the Seren Taun ritual at the Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) on tourist loyalty, with an emphasis on Memorable Tourism Experiences (MTEs) within three indigenous communities: Ciptagelar, Sinaresmi, and Ciptamulya. This study investig...

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Bibliographic Details
Main Authors: Riski Taufik Hidayah, Simerjeet Singh Bawa, Gusni Gusni, Eristy Minda Utami
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2025-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
destination image
visitor engagement
cultural contact
memorable tourism experience
loyalty intention
Online Access:https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5606
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