Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering

Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering

Technological developments have transformed traditional buying and selling practices into online transactions. Amazon, as one of the largest e-commerce platforms, continues to innovate to maintain its competitive advantage, offering a variety of products and services. This research uses the K-Means...

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Bibliographic Details
Main Authors: Rizki Agung Ramadani, Tiyanda Hanti Arum Kusuma, Rinta Agustiani Dwiputri, Jerry Heikal
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Amazon
E-commerce
K-means
Clustering
Segmentation
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6176
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