FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY

The article explores the peculiarities of financing innovative and strategic development of enterprises in the context of the experience economy, which takes into account the necessity of creating a unique customer experience and emotional value. The study reveals the characteristics of implementin...

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Bibliographic Details
Main Authors: Olesia Iastremska, Olha Bielienkova, Oksana Bondar-Pidhurska, Volodymyr Skakun, Vira Ruban, Sviatoslav Khimich
Format: Article
Language:English
Published: FINTECH Alliance LLC 2025-04-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
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Online Access:https://fkd.net.ua/index.php/fkd/article/view/4616
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