FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY
The article explores the peculiarities of financing innovative and strategic development of enterprises in the context of the experience economy, which takes into account the necessity of creating a unique customer experience and emotional value. The study reveals the characteristics of implementin...
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| Format: | Article |
| Language: | English |
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FINTECH Alliance LLC
2025-04-01
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| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
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| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/4616 |
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| author | Olesia Iastremska Olha Bielienkova Oksana Bondar-Pidhurska Volodymyr Skakun Vira Ruban Sviatoslav Khimich |
| author_facet | Olesia Iastremska Olha Bielienkova Oksana Bondar-Pidhurska Volodymyr Skakun Vira Ruban Sviatoslav Khimich |
| author_sort | Olesia Iastremska |
| collection | DOAJ |
| description |
The article explores the peculiarities of financing innovative and strategic development of enterprises in the context of the experience economy, which takes into account the necessity of creating a unique customer experience and emotional value. The study reveals the characteristics of implementing innovative and strategic projects within the framework of the experience economy, emphasizing the role of emotional aspects in consumer behaviour. The authors analyze the main features of the strategy for managing the innovative development of enterprises (completion of the strategy development process, enhancing feedback, uncertainty). It is concluded that the successful implementation of innovation management strategies in the context of financing requires enterprises to be willing to adapt to changes and address tasks related to innovations. Flexibility and responsiveness to internal and external factors are key to effective competition and supporting sustainable development in a volatile market. The authors conducted an analysis of investment projects in Ukraine by sectors (energy, transport and logistics, agro sector, green metallurgy, critical materials, housing construction, reconstruction and building materials, pharmaceuticals and medical sector, ICT and digital sector) and assessed the impact of experience economy tools. It has been established that the energy sector has the greatest potential for attracting investments, given the large volume of financing (USD 79.8 billion) and innovative experience economy tools such as ecological marketing. This approach promotes the attraction of "green" investments and enhances investor confidence. It is recommended that when developing a strategy for financing innovative and strategic development, the number and complexity of innovative projects planned for simultaneous implementation in the market should be taken into account. This influences the determination of the volume of financial, human, and technological resources required for the successful implementation of innovations. A balanced approach to resource allocation and risk management will help achieve sustainable growth for enterprises, which is particularly important in the face of ever-increasing consumer expectations in the experience economy.
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| format | Article |
| id | doaj-art-963c28ea1c3d44078593709fde08a911 |
| institution | DOAJ |
| issn | 2306-4994 2310-8770 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | FINTECH Alliance LLC |
| record_format | Article |
| series | Фінансово-кредитна діяльність: проблеми теорії та практики |
| spelling | doaj-art-963c28ea1c3d44078593709fde08a9112025-08-20T03:13:48ZengFINTECH Alliance LLCФінансово-кредитна діяльність: проблеми теорії та практики2306-49942310-87702025-04-0126110.55643/fcaptp.2.61.2025.4616FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMYOlesia Iastremska0Olha Bielienkova1Oksana Bondar-Pidhurska2Volodymyr Skakun3Vira Ruban4Sviatoslav Khimich5PhD in Economics, Associate Professor of the Department of Management and Business, Simon Kuznets Kharkiv National University of Economics, Kharkiv, UkraineD.Sc. in Economics, Professor of the Department of Construction Economics, Kyiv National University of Construction and Architecture, Kyiv, UkraineD.Sc. in Economics, Associate Professor of the Department of Management, Poltava University of Economics and Trade, Poltava, UkraineCandidate of Technical Sciences, Department of Construction Economics, Kyiv National University of Construction and Architecture, Kyiv, UkrainePhD in Economics, Associate Professor of the Department of Economics, Accounting and Finance, Open International University of Human Development «Ukraine», Rivne, UkrainePhD in Economics, Department of Finance, Banking and Insurance, Interregional Academy of Personnel Management, Kyiv, Ukraine The article explores the peculiarities of financing innovative and strategic development of enterprises in the context of the experience economy, which takes into account the necessity of creating a unique customer experience and emotional value. The study reveals the characteristics of implementing innovative and strategic projects within the framework of the experience economy, emphasizing the role of emotional aspects in consumer behaviour. The authors analyze the main features of the strategy for managing the innovative development of enterprises (completion of the strategy development process, enhancing feedback, uncertainty). It is concluded that the successful implementation of innovation management strategies in the context of financing requires enterprises to be willing to adapt to changes and address tasks related to innovations. Flexibility and responsiveness to internal and external factors are key to effective competition and supporting sustainable development in a volatile market. The authors conducted an analysis of investment projects in Ukraine by sectors (energy, transport and logistics, agro sector, green metallurgy, critical materials, housing construction, reconstruction and building materials, pharmaceuticals and medical sector, ICT and digital sector) and assessed the impact of experience economy tools. It has been established that the energy sector has the greatest potential for attracting investments, given the large volume of financing (USD 79.8 billion) and innovative experience economy tools such as ecological marketing. This approach promotes the attraction of "green" investments and enhances investor confidence. It is recommended that when developing a strategy for financing innovative and strategic development, the number and complexity of innovative projects planned for simultaneous implementation in the market should be taken into account. This influences the determination of the volume of financial, human, and technological resources required for the successful implementation of innovations. A balanced approach to resource allocation and risk management will help achieve sustainable growth for enterprises, which is particularly important in the face of ever-increasing consumer expectations in the experience economy. https://fkd.net.ua/index.php/fkd/article/view/4616experience economysustainable developmenthuman resourcesindustry and innovationeconomic growthforesight |
| spellingShingle | Olesia Iastremska Olha Bielienkova Oksana Bondar-Pidhurska Volodymyr Skakun Vira Ruban Sviatoslav Khimich FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY Фінансово-кредитна діяльність: проблеми теорії та практики experience economy sustainable development human resources industry and innovation economic growth foresight |
| title | FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY |
| title_full | FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY |
| title_fullStr | FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY |
| title_full_unstemmed | FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY |
| title_short | FINANCING INNOVATIVE-STRATEGIC DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF THE EXPERIENCE ECONOMY |
| title_sort | financing innovative strategic development of enterprises in the context of the experience economy |
| topic | experience economy sustainable development human resources industry and innovation economic growth foresight |
| url | https://fkd.net.ua/index.php/fkd/article/view/4616 |
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