Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain

With the rapid growth of E-commerce business, logistics service, especially the last-mile distribution, has become one bottleneck, which leads to the rise of coordination complexity of logistics service supply chain (LSSC). This research, based on Stackelberg’s game theory, studies the coordination...

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Main Authors: Yaoguang Zhong, Fangfang Guo, Huajun Tang, Xumei Chen
Format: Article
Language:English
Published: Wiley 2020-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2020/7031543
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author Yaoguang Zhong
Fangfang Guo
Huajun Tang
Xumei Chen
author_facet Yaoguang Zhong
Fangfang Guo
Huajun Tang
Xumei Chen
author_sort Yaoguang Zhong
collection DOAJ
description With the rapid growth of E-commerce business, logistics service, especially the last-mile distribution, has become one bottleneck, which leads to the rise of coordination complexity of logistics service supply chain (LSSC). This research, based on Stackelberg’s game theory, studies the coordination of a new three-echelon LSSC consisting of an E-commerce mall, an express company, and a terminal distribution service provider and investigates the optimal solutions and profits for each party within the semicentralized and centralized LSSC alliances, respectively. To accomplish this, it firstly shows that the three-echelon LSSC can lead to global optimum under the centralized decision-making scenario and then deploys the contract coordination schemes, including revenue sharing, cost sharing, and unit delivery price contracts, in three semicentralized alliances, so as to achieve the same performance of the centralized decision-making scenario, in which each party in the LSSC can achieve the win-win situation. Finally, numerical examples are provided to illustrate the feasibility and the effectiveness of the proposed coordination strategies. This study enriches the coordination theory in the field of LSSC and provides managerial insights for decision makers in LSSC.
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spelling doaj-art-963955deaf254b749d2f6069293c28892025-08-20T02:10:16ZengWileyComplexity1076-27871099-05262020-01-01202010.1155/2020/70315437031543Research on Coordination Complexity of E-Commerce Logistics Service Supply ChainYaoguang Zhong0Fangfang Guo1Huajun Tang2Xumei Chen3School of Economics and Management, Dongguan University of Technology, Guangdong 523808, ChinaSchool of Economics and Management, Dongguan University of Technology, Guangdong 523808, ChinaSchool of Business, Macau University of Science and Technology, Macau 999078, ChinaSchool of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, ChinaWith the rapid growth of E-commerce business, logistics service, especially the last-mile distribution, has become one bottleneck, which leads to the rise of coordination complexity of logistics service supply chain (LSSC). This research, based on Stackelberg’s game theory, studies the coordination of a new three-echelon LSSC consisting of an E-commerce mall, an express company, and a terminal distribution service provider and investigates the optimal solutions and profits for each party within the semicentralized and centralized LSSC alliances, respectively. To accomplish this, it firstly shows that the three-echelon LSSC can lead to global optimum under the centralized decision-making scenario and then deploys the contract coordination schemes, including revenue sharing, cost sharing, and unit delivery price contracts, in three semicentralized alliances, so as to achieve the same performance of the centralized decision-making scenario, in which each party in the LSSC can achieve the win-win situation. Finally, numerical examples are provided to illustrate the feasibility and the effectiveness of the proposed coordination strategies. This study enriches the coordination theory in the field of LSSC and provides managerial insights for decision makers in LSSC.http://dx.doi.org/10.1155/2020/7031543
spellingShingle Yaoguang Zhong
Fangfang Guo
Huajun Tang
Xumei Chen
Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain
Complexity
title Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain
title_full Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain
title_fullStr Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain
title_full_unstemmed Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain
title_short Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain
title_sort research on coordination complexity of e commerce logistics service supply chain
url http://dx.doi.org/10.1155/2020/7031543
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AT xumeichen researchoncoordinationcomplexityofecommercelogisticsservicesupplychain