Functional representation of language play techniques in french advertising

This article presents results of a functional study of such an advertising message which is built on a variety of language play techniques. Since language play is inseparable from the character of the speech message, typical of the type of utterance in which it is employed, it is convenient to disti...

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Bibliographic Details
Main Author:	Ekaterina Shapenko
Format:	Article
Language:	Russian
Published:	St. Tikhon's Orthodox University 2021-12-01
Series:	Вестник Православного Свято-Тихоновского гуманитарного университета: Сериа III. Филология
Subjects:	language play advertising slogan language function poetic function paronymic attraction homophony polysemy phraseological unit transformation personification graphon roman jakobson umberto eco языковая игра реклама слоган функции языка поэтическая функция паронимическая аттракция омофония полисемия трансформация фразеологизма персонификация графон роман якобсон умберто эко
Online Access:	https://periodical.pstgu.ru/ru/pdf/article/7628
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Functional representation of language play techniques in french advertising

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