Functional representation of language play techniques in french advertising
This article presents results of a functional study of such an advertising message which is built on a variety of language play techniques. Since language play is inseparable from the character of the speech message, typical of the type of utterance in which it is employed, it is convenient to disti...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
St. Tikhon's Orthodox University
2021-12-01
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| Series: | Вестник Православного Свято-Тихоновского гуманитарного университета: Сериа III. Филология |
| Subjects: | |
| Online Access: | https://periodical.pstgu.ru/ru/pdf/article/7628 |
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