Against Commodification: The University, Cognitive Capitalism and Emergent Technologies

This paper investigates how four specific emergent technologies, namely affective computing, augmented reality, cloud-based systems, and human machine symbiosis, demonstrate how technological innovation nurtured inside the University is commodified and fetishised under cognitive capitalism or immate...

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Main Authors: Richard Hall, Bernd Stahl
Format: Article
Language:English
Published: Paderborn University: Media Systems and Media Organisation Research Group 2012-05-01
Series:tripleC: Communication, Capitalism & Critique
Subjects:
Online Access:https://www.triple-c.at/index.php/tripleC/article/view/378
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author Richard Hall
Bernd Stahl
author_facet Richard Hall
Bernd Stahl
author_sort Richard Hall
collection DOAJ
description This paper investigates how four specific emergent technologies, namely affective computing, augmented reality, cloud-based systems, and human machine symbiosis, demonstrate how technological innovation nurtured inside the University is commodified and fetishised under cognitive capitalism or immaterial labour, and how it thereby further enables capital to reproduce itself across the social factory. Marx’s critique of technologies, through their connection to nature, production, social relations and mental conceptions, and in direct relation to the labour process, demonstrates how capital utilises emergent technologies to incorporate labour further into its self-valorisation process as labour-power. The University life-world that includes research and development is a critical domain in which to site Marx's structural technological critique, and it is argued that this enables a critique of the public development and deployment of these technologies to reveal them as a fetishised force of production, in order to re-politicise activity between students, teachers and the public.
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publisher Paderborn University: Media Systems and Media Organisation Research Group
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series tripleC: Communication, Capitalism & Critique
spelling doaj-art-95fc38c8eb654cde9e1497774aacf6ec2025-08-20T04:02:22ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X2012-05-0110210.31269/triplec.v10i2.378378Against Commodification: The University, Cognitive Capitalism and Emergent TechnologiesRichard HallBernd StahlThis paper investigates how four specific emergent technologies, namely affective computing, augmented reality, cloud-based systems, and human machine symbiosis, demonstrate how technological innovation nurtured inside the University is commodified and fetishised under cognitive capitalism or immaterial labour, and how it thereby further enables capital to reproduce itself across the social factory. Marx’s critique of technologies, through their connection to nature, production, social relations and mental conceptions, and in direct relation to the labour process, demonstrates how capital utilises emergent technologies to incorporate labour further into its self-valorisation process as labour-power. The University life-world that includes research and development is a critical domain in which to site Marx's structural technological critique, and it is argued that this enables a critique of the public development and deployment of these technologies to reveal them as a fetishised force of production, in order to re-politicise activity between students, teachers and the public.https://www.triple-c.at/index.php/tripleC/article/view/378UniversityEmergent TechnologyAcademic ActivismCommodificationCognitive Capitalism
spellingShingle Richard Hall
Bernd Stahl
Against Commodification: The University, Cognitive Capitalism and Emergent Technologies
tripleC: Communication, Capitalism & Critique
University
Emergent Technology
Academic Activism
Commodification
Cognitive Capitalism
title Against Commodification: The University, Cognitive Capitalism and Emergent Technologies
title_full Against Commodification: The University, Cognitive Capitalism and Emergent Technologies
title_fullStr Against Commodification: The University, Cognitive Capitalism and Emergent Technologies
title_full_unstemmed Against Commodification: The University, Cognitive Capitalism and Emergent Technologies
title_short Against Commodification: The University, Cognitive Capitalism and Emergent Technologies
title_sort against commodification the university cognitive capitalism and emergent technologies
topic University
Emergent Technology
Academic Activism
Commodification
Cognitive Capitalism
url https://www.triple-c.at/index.php/tripleC/article/view/378
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AT berndstahl againstcommodificationtheuniversitycognitivecapitalismandemergenttechnologies