Sobriété numérique et traitement des données massives : vers des stratégies d’innovation plus durables
This article examines challenges associated with the sustainability of the digital sector in key sectors such as cloud computing, targeted advertising, online video, cryptocurrencies, and generative artificial intelligence. Firstly, it explores the innovation strategies that globally impactful compa...
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| Format: | Article |
| Language: | fra |
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Association de Recherche en Technologies de l’Information et de la Communication
2025-04-01
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| Series: | Tic & Société |
| Subjects: | |
| Online Access: | https://journals.openedition.org/ticetsociete/9621 |
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| Summary: | This article examines challenges associated with the sustainability of the digital sector in key sectors such as cloud computing, targeted advertising, online video, cryptocurrencies, and generative artificial intelligence. Firstly, it explores the innovation strategies that globally impactful companies (Google, Facebook, Netflix, and OpenAI) adopt to mitigate their environmental impact. The study highlights the evolution of innovation objectives, shifting from enhancing product performance to optimizing production processes within often collaborative frameworks. Secondly, it analyses the dissemination of digital sobriety practices among IT service providers, putting their efforts into perspective and addressing the limitations of their actions to tackle sobriety challenges. Finally, the article investigates the relationship between digital sobriety and the nature of technological platforms, highlighting the specific challenges posed by cryptocurrencies and advertising platforms. The study concludes with a set of recommendations regarding information, training, incentives, and regulation to foster a more digitally sober sector. |
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| ISSN: | 1961-9510 |