Application of Marketing Communication Tools in Small and Medium Enterprises. Results of Regional Research
This paper aims to investigate the application of different types of communications forms and tools in the context of client capital management and development of the client lifetime value in the sector of small and medium enterprises. The research method was a questionnaire survey using computer-a...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Zamojska
2019-04-01
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| Series: | Barometr Regionalny |
| Subjects: | |
| Online Access: | https://czaz.akademiazamojska.edu.pl/index.php/br/article/view/48 |
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