Development of Tourist Destinations Based on the Use of the Intangible Cultural Heritage of Ukraine as a Tool for Creating a Unique Ethnocultural Brand
Abstract: Introduction. The article is a comprehensive study that provides a thorough analysis of the intangible cultural heritage (hereinafter referred to as the ICH) of Ukraine as a basis for the formation of an ethnocultural brand of a tourist destination. The essential characteristics of forming...
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| Format: | Article |
| Language: | English |
| Published: |
Kyiv National University of Culture and Arts
2025-07-01
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| Series: | Socio-Cultural Management Journal |
| Subjects: | |
| Online Access: | http://socio-cultural.knukim.edu.ua/article/view/335862 |
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