Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs
Despite the popularity of crowdfunding models, backers’ support for agricultural ventures continues to lag, and knowledge of the psychological and environmental factors shaping consumers’ propensity to support such ventures remains limited. Hence, the study proposes a model based on social exchange...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2443034 |
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| author | Mark Ratilla Diego Fernando Plata Lerma Martina Rosíková Khurram Ajaz Khan |
| author_facet | Mark Ratilla Diego Fernando Plata Lerma Martina Rosíková Khurram Ajaz Khan |
| author_sort | Mark Ratilla |
| collection | DOAJ |
| description | Despite the popularity of crowdfunding models, backers’ support for agricultural ventures continues to lag, and knowledge of the psychological and environmental factors shaping consumers’ propensity to support such ventures remains limited. Hence, the study proposes a model based on social exchange theory and examines the effects of perceived risk, rewards, and prosocial factors on funding intentions. The role of climate change beliefs was also explored, given the vulnerability of agriculture to climate change impacts. The model was tested on 257 crowdfunding backers in the Philippines following the partial least squares structural equation modeling technique. The findings indicate that altruism and warm glow predict funding intentions. High levels of climate change belief increase financial and emotional reward expectations and decrease altruistic drives and herding effects. Practical insights are provided into designing strategies for backer targeting and initiatives to assist farmers in adopting climate change mitigation strategies and sustainable practices. |
| format | Article |
| id | doaj-art-951fcebdd7044a91bf1f232e93eb9264 |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-951fcebdd7044a91bf1f232e93eb92642025-01-06T16:04:17ZengTaylor & Francis GroupCogent Social Sciences2331-18862025-12-0111110.1080/23311886.2024.2443034Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefsMark Ratilla0Diego Fernando Plata Lerma1Martina Rosíková2Khurram Ajaz Khan3Department of Business and Management, Visayas State University, Baybay City, PhilippinesFaculty of Management and Economics, Tomas Bata University in Zlin, Zlín, Czech RepublicFaculty of Management and Economics, Tomas Bata University in Zlin, Zlín, Czech RepublicWestminster International University in Tashkent, Tashkent, UzbekistanDespite the popularity of crowdfunding models, backers’ support for agricultural ventures continues to lag, and knowledge of the psychological and environmental factors shaping consumers’ propensity to support such ventures remains limited. Hence, the study proposes a model based on social exchange theory and examines the effects of perceived risk, rewards, and prosocial factors on funding intentions. The role of climate change beliefs was also explored, given the vulnerability of agriculture to climate change impacts. The model was tested on 257 crowdfunding backers in the Philippines following the partial least squares structural equation modeling technique. The findings indicate that altruism and warm glow predict funding intentions. High levels of climate change belief increase financial and emotional reward expectations and decrease altruistic drives and herding effects. Practical insights are provided into designing strategies for backer targeting and initiatives to assist farmers in adopting climate change mitigation strategies and sustainable practices.https://www.tandfonline.com/doi/10.1080/23311886.2024.2443034Altruismclimate change beliefcrowdfundingsocial exchange theorywarm glowM31 |
| spellingShingle | Mark Ratilla Diego Fernando Plata Lerma Martina Rosíková Khurram Ajaz Khan Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs Cogent Social Sciences Altruism climate change belief crowdfunding social exchange theory warm glow M31 |
| title | Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs |
| title_full | Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs |
| title_fullStr | Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs |
| title_full_unstemmed | Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs |
| title_short | Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs |
| title_sort | crowdfunding agricultural ventures psychological predictors of funding intentions and the role of climate change beliefs |
| topic | Altruism climate change belief crowdfunding social exchange theory warm glow M31 |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2443034 |
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