PrEP your step: Implementing an online crowdsourcing contest to engage young people in HIV prevention in Washington DC, USA.

PrEP your step: Implementing an online crowdsourcing contest to engage young people in HIV prevention in Washington DC, USA.

HIV incidence among young people (Black and Latinx women and men who have sex with men ages 16-24 years), in the United States is high. Traditional top-down approaches for pre-exposure prophylaxis (PrEP) social marketing are not effectively reaching this population. Crowdsourcing is a promising appr...

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Bibliographic Details
Main Authors: Tamara Taggart, Allison Mathews, Toni Junious, Joseph A Lindsey, Andrea Augustine, Charles Debnam, Yavonne Boyd, Seraiya Wright, Joseph D Tucker, Manya Magnus
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0313882
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