Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network Analysis
The growth of the tourism industry in Southeast Asia, particularly in Indonesia, Thailand, and Vietnam, establishes the region as a leading global tourism destination. Numerous studies have explored tourist behavior within specific regions. However, the question of whether tourists’ experience perce...
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| Format: | Article |
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MDPI AG
2025-01-01
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| Series: | Computers |
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| Online Access: | https://www.mdpi.com/2073-431X/14/1/27 |
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| author | Dian Puteri Ramadhani Andry Alamsyah Mochamad Yudha Febrianta Muhammad Nadhif Fajriananda Mahira Shafiya Nada Fathiyyah Hasanah |
| author_facet | Dian Puteri Ramadhani Andry Alamsyah Mochamad Yudha Febrianta Muhammad Nadhif Fajriananda Mahira Shafiya Nada Fathiyyah Hasanah |
| author_sort | Dian Puteri Ramadhani |
| collection | DOAJ |
| description | The growth of the tourism industry in Southeast Asia, particularly in Indonesia, Thailand, and Vietnam, establishes the region as a leading global tourism destination. Numerous studies have explored tourist behavior within specific regions. However, the question of whether tourists’ experience perceptions differ based on their cultural backgrounds is still insufficiently addressed. Previous articles suggest that an individual’s cultural background plays a significant role in shaping tourist values and expectations. This study investigates how tourists’ cultural backgrounds, represented by their geographical regions of origin, impact their entertainment experiences, sentiments, and mobility patterns across the three countries. We gathered 387,010 TripAdvisor reviews and analyzed them using a combination of advanced text mining techniques and network analysis to map tourist mobility patterns. Comparing sentiments and behaviors across cultural backgrounds, this study found that entertainment preferences vary by origin. The network analysis reveals distinct exploration patterns: diverse and targeted exploration. Vietnam achieves the highest satisfaction across the cultural groups through balanced development, while Thailand’s integrated entertainment creates cultural divides, and Indonesia’s generates moderate satisfaction regardless of cultural background. This study contributes to understanding tourism dynamics in Southeast Asia through a data-driven, comparative analysis of tourist behaviors. The findings provide insights for destination management, marketing strategies, and policy development, highlighting the importance of tailoring tourism offerings to meet the diverse preferences of visitors from different global regions. |
| format | Article |
| id | doaj-art-9477c0dc45704ce58186ec97b8d0a33a |
| institution | Kabale University |
| issn | 2073-431X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Computers |
| spelling | doaj-art-9477c0dc45704ce58186ec97b8d0a33a2025-01-24T13:27:55ZengMDPI AGComputers2073-431X2025-01-011412710.3390/computers14010027Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network AnalysisDian Puteri Ramadhani0Andry Alamsyah1Mochamad Yudha Febrianta2Muhammad Nadhif Fajriananda3Mahira Shafiya Nada4Fathiyyah Hasanah5School of Economics and Business, Telkom University, Bandung 40257, IndonesiaSchool of Economics and Business, Telkom University, Bandung 40257, IndonesiaSchool of Economics and Business, Telkom University, Bandung 40257, IndonesiaSchool of Economics and Business, Telkom University, Bandung 40257, IndonesiaSchool of Economics and Business, Telkom University, Bandung 40257, IndonesiaSchool of Economics and Business, Telkom University, Bandung 40257, IndonesiaThe growth of the tourism industry in Southeast Asia, particularly in Indonesia, Thailand, and Vietnam, establishes the region as a leading global tourism destination. Numerous studies have explored tourist behavior within specific regions. However, the question of whether tourists’ experience perceptions differ based on their cultural backgrounds is still insufficiently addressed. Previous articles suggest that an individual’s cultural background plays a significant role in shaping tourist values and expectations. This study investigates how tourists’ cultural backgrounds, represented by their geographical regions of origin, impact their entertainment experiences, sentiments, and mobility patterns across the three countries. We gathered 387,010 TripAdvisor reviews and analyzed them using a combination of advanced text mining techniques and network analysis to map tourist mobility patterns. Comparing sentiments and behaviors across cultural backgrounds, this study found that entertainment preferences vary by origin. The network analysis reveals distinct exploration patterns: diverse and targeted exploration. Vietnam achieves the highest satisfaction across the cultural groups through balanced development, while Thailand’s integrated entertainment creates cultural divides, and Indonesia’s generates moderate satisfaction regardless of cultural background. This study contributes to understanding tourism dynamics in Southeast Asia through a data-driven, comparative analysis of tourist behaviors. The findings provide insights for destination management, marketing strategies, and policy development, highlighting the importance of tailoring tourism offerings to meet the diverse preferences of visitors from different global regions.https://www.mdpi.com/2073-431X/14/1/27tourismSoutheast Asiatourist experienceentertainment experiencetext miningtourist mobility |
| spellingShingle | Dian Puteri Ramadhani Andry Alamsyah Mochamad Yudha Febrianta Muhammad Nadhif Fajriananda Mahira Shafiya Nada Fathiyyah Hasanah Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network Analysis Computers tourism Southeast Asia tourist experience entertainment experience text mining tourist mobility |
| title | Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network Analysis |
| title_full | Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network Analysis |
| title_fullStr | Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network Analysis |
| title_full_unstemmed | Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network Analysis |
| title_short | Large-Scale Cross-Cultural Tourism Analytics: Integrating Transformer-Based Text Mining and Network Analysis |
| title_sort | large scale cross cultural tourism analytics integrating transformer based text mining and network analysis |
| topic | tourism Southeast Asia tourist experience entertainment experience text mining tourist mobility |
| url | https://www.mdpi.com/2073-431X/14/1/27 |
| work_keys_str_mv | AT dianputeriramadhani largescalecrossculturaltourismanalyticsintegratingtransformerbasedtextminingandnetworkanalysis AT andryalamsyah largescalecrossculturaltourismanalyticsintegratingtransformerbasedtextminingandnetworkanalysis AT mochamadyudhafebrianta largescalecrossculturaltourismanalyticsintegratingtransformerbasedtextminingandnetworkanalysis AT muhammadnadhiffajriananda largescalecrossculturaltourismanalyticsintegratingtransformerbasedtextminingandnetworkanalysis AT mahirashafiyanada largescalecrossculturaltourismanalyticsintegratingtransformerbasedtextminingandnetworkanalysis AT fathiyyahhasanah largescalecrossculturaltourismanalyticsintegratingtransformerbasedtextminingandnetworkanalysis |