Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam
Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary d...
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| Format: | Article |
| Language: | English |
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Faculty of Law and Economic Sciences University of Zielona Góra
2020-06-01
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| Series: | Management |
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| Online Access: | http://www.degruyter.com/view/j/manment.2019.24.issue-1/manment-2019-0035/manment-2019-0035.xml?format=INT |
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| author | Hieu Vu Minh Vu Ngo Minh Nwachukwu Chijioke |
| author_facet | Hieu Vu Minh Vu Ngo Minh Nwachukwu Chijioke |
| author_sort | Hieu Vu Minh |
| collection | DOAJ |
| description | Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested. |
| format | Article |
| id | doaj-art-946f5dbde2cd44e495f3dd89ee87043d |
| institution | Kabale University |
| issn | 2299-193X |
| language | English |
| publishDate | 2020-06-01 |
| publisher | Faculty of Law and Economic Sciences University of Zielona Góra |
| record_format | Article |
| series | Management |
| spelling | doaj-art-946f5dbde2cd44e495f3dd89ee87043d2025-08-20T03:33:57ZengFaculty of Law and Economic Sciences University of Zielona GóraManagement2299-193X2020-06-01241395510.2478/manment-2019-0035manment-2019-0035Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, VietnamHieu Vu Minh0Vu Ngo Minh1Nwachukwu Chijioke2Ph.D., Van Lang University, Faculty of Business Administration, VietnamPh.D., Van Lang University, Faculty of Business Administration, VietnamPh.D., Universidad de las Americas Puebla, Department of Business Administration, MexicoPhu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.http://www.degruyter.com/view/j/manment.2019.24.issue-1/manment-2019-0035/manment-2019-0035.xml?format=INTphu quoctourism developmenttourism human resourcetourism marketing and promotionvietnamm10z30z32 |
| spellingShingle | Hieu Vu Minh Vu Ngo Minh Nwachukwu Chijioke Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam Management phu quoc tourism development tourism human resource tourism marketing and promotion vietnam m10 z30 z32 |
| title | Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam |
| title_full | Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam |
| title_fullStr | Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam |
| title_full_unstemmed | Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam |
| title_short | Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam |
| title_sort | exploring human resources marketing and promotion activities towards the sustainable tourism development in phu quoc islands vietnam |
| topic | phu quoc tourism development tourism human resource tourism marketing and promotion vietnam m10 z30 z32 |
| url | http://www.degruyter.com/view/j/manment.2019.24.issue-1/manment-2019-0035/manment-2019-0035.xml?format=INT |
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