Using social media in the business of small and medium-sized enterprises in Serbia

Using social media in the business of small and medium-sized enterprises in Serbia

Today's era of digitalization and rapid technological change presents an opportunity for small and medium-sized enterprises (SMEs) to significantly improve their competitiveness by following and applying these achievements. One such aspect is the use of social media, which can significantly inc...

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Bibliographic Details
Main Authors: Krsto Jakšić, Slaviša Trajković, Mihajlo Đurović
Format: Article
Language:English
Published: Toplica Academy of Applied Studies, Department of Business Studies Blace 2025-02-01
Series:BizInfo
Subjects:
social media
sme
business
republic of serbia
Online Access:https://bizinfo.edu.rs/index.php/bizinfo/article/view/377
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