Development of industrial competitive analysis tools

The purpose of the work is the improvement and industry specification of competitive analysis methods with the identification of the complexities and weaknesses of traditional tools and their modification to level these shortcomings. The work uses modern methods and tools of competitive analysis, ba...

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Main Authors: V. N. Parakhina, O. V. Berezhnaya, D. B. Gegaeva, D. A. Duginets, I. I. Leush
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-07-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/2322
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author V. N. Parakhina
O. V. Berezhnaya
D. B. Gegaeva
D. A. Duginets
I. I. Leush
author_facet V. N. Parakhina
O. V. Berezhnaya
D. B. Gegaeva
D. A. Duginets
I. I. Leush
author_sort V. N. Parakhina
collection DOAJ
description The purpose of the work is the improvement and industry specification of competitive analysis methods with the identification of the complexities and weaknesses of traditional tools and their modification to level these shortcomings. The work uses modern methods and tools of competitive analysis, based, among other things, on statistical evaluation methods and a comparative approach. The information base was made up of EMISS data and organizations of specific industries and markets, including open data, website information and financial reporting. The results of the study represent an assessment of competitiveness and competition in individual markets, a demonstration, systematization and testing of industry-specific features of applying traditional methods for analyzing the competitive environment. Further research in this area, according to the authors, should continue the processes of systematization of special indicators, methods and information databases for evaluating competitors in various industry markets, their development and the formation of evaluation templates for larger studies.
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id doaj-art-941ace48dad848af8efc5f77b37b0c76
institution DOAJ
issn 2307-907X
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publisher North Caucasus Federal University
record_format Article
series Вестник Северо-Кавказского федерального университета
spelling doaj-art-941ace48dad848af8efc5f77b37b0c762025-08-20T03:19:00ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-07-010310711510.37493/2307-907X.2022.3.142317Development of industrial competitive analysis toolsV. N. Parakhina0O. V. Berezhnaya1D. B. Gegaeva2D. A. Duginets3I. I. Leush4NCFUNCFUNCFUNCFUNCFUThe purpose of the work is the improvement and industry specification of competitive analysis methods with the identification of the complexities and weaknesses of traditional tools and their modification to level these shortcomings. The work uses modern methods and tools of competitive analysis, based, among other things, on statistical evaluation methods and a comparative approach. The information base was made up of EMISS data and organizations of specific industries and markets, including open data, website information and financial reporting. The results of the study represent an assessment of competitiveness and competition in individual markets, a demonstration, systematization and testing of industry-specific features of applying traditional methods for analyzing the competitive environment. Further research in this area, according to the authors, should continue the processes of systematization of special indicators, methods and information databases for evaluating competitors in various industry markets, their development and the formation of evaluation templates for larger studies.https://vestnikskfu.elpub.ru/jour/article/view/2322competitioncompetitive analysiscompetitivenessmarket analysisindustry analysis
spellingShingle V. N. Parakhina
O. V. Berezhnaya
D. B. Gegaeva
D. A. Duginets
I. I. Leush
Development of industrial competitive analysis tools
Вестник Северо-Кавказского федерального университета
competition
competitive analysis
competitiveness
market analysis
industry analysis
title Development of industrial competitive analysis tools
title_full Development of industrial competitive analysis tools
title_fullStr Development of industrial competitive analysis tools
title_full_unstemmed Development of industrial competitive analysis tools
title_short Development of industrial competitive analysis tools
title_sort development of industrial competitive analysis tools
topic competition
competitive analysis
competitiveness
market analysis
industry analysis
url https://vestnikskfu.elpub.ru/jour/article/view/2322
work_keys_str_mv AT vnparakhina developmentofindustrialcompetitiveanalysistools
AT ovberezhnaya developmentofindustrialcompetitiveanalysistools
AT dbgegaeva developmentofindustrialcompetitiveanalysistools
AT daduginets developmentofindustrialcompetitiveanalysistools
AT iileush developmentofindustrialcompetitiveanalysistools