Fashioning Identity: A Technocultural Analysis of Igbo Women Designers’ Self-Presentation on Instagram
Using African Technocultural Feminist Theory (ATFT), this study explored how Nigerian Igbo women fashion designers use Instagram to perform digital identities. While there is extensive literature on self-presentation on social media, there is limited research on African women’s self-presentation fro...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-03-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251330667 |
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