Pengaruh Prevention, Promotion Focus, dan Online Consumer Reviews Terhadap Purchase Intention Traveloka

Pengaruh Prevention, Promotion Focus, dan Online Consumer Reviews Terhadap Purchase Intention Traveloka

Penelitian ini membahas tentang pengaruh psikologi karakteristik manusia terhadap suatu minat pembelian pada jasa agen travel online seperti Traveloka di Surabaya. Dimana dibutuhkan 210 responden yang memiliki karakteristik seperti berumur 17 tahun keatas, memiliki Kartu Tanda Penduduk, dan memakai...

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Bibliographic Details
Main Author:	Dani Junaedi Santoso
Format:	Article
Language:	Indonesian
Published:	Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-09-01
Series:	Jurnal Performa
Online Access:	https://journal.uc.ac.id/index.php/performa/article/view/2759
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