Shaping Entrepreneurial Design Identity in Design Education
This article employs social identity theory and findings from research on design identity, entrepreneurial identity, and entrepreneurship education to discuss transdisciplinary design education at the intersection of design and entrepreneurship, which aims to foster an entrepreneurial design identit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | She Ji: The Journal of Design, Economics and Innovation |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405872625000036 |
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| _version_ | 1849338299754217472 |
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| author | Beate Cesinger Sandra Dittenberger |
| author_facet | Beate Cesinger Sandra Dittenberger |
| author_sort | Beate Cesinger |
| collection | DOAJ |
| description | This article employs social identity theory and findings from research on design identity, entrepreneurial identity, and entrepreneurship education to discuss transdisciplinary design education at the intersection of design and entrepreneurship, which aims to foster an entrepreneurial design identity. As a professional group, designers share values and norms about their work and practice. In contrast, entrepreneurial identity is broader, with the market as its primary reference point. This distinction results in a distance between entrepreneurial identity and professional identity, making designers’ professional careers more challenging, limiting entrepreneurial intention, and reducing the chances of survival of design ventures. To address this, we first delineate the theoretical foundation of entrepreneurial identity and design identity and discuss their current coexistence. We then offer suggestions on how to bridge the gap between the two identities to foster an entrepreneurial design identity in design education. The article concludes with a research agenda and preliminary practical recommendations to lay the ground for integrating the two identities and developing an entrepreneurial design identity. |
| format | Article |
| id | doaj-art-93e865e1a94f4dfdb08312455211caa4 |
| institution | Kabale University |
| issn | 2405-8726 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | She Ji: The Journal of Design, Economics and Innovation |
| spelling | doaj-art-93e865e1a94f4dfdb08312455211caa42025-08-20T03:44:27ZengElsevierShe Ji: The Journal of Design, Economics and Innovation2405-87262025-01-01111617510.1016/j.sheji.2025.01.003Shaping Entrepreneurial Design Identity in Design EducationBeate Cesinger0Sandra Dittenberger1Faculty of Technology and Business, New Design University, AustriaFaculty of Design, New Design University, Austria; Corresponding author.This article employs social identity theory and findings from research on design identity, entrepreneurial identity, and entrepreneurship education to discuss transdisciplinary design education at the intersection of design and entrepreneurship, which aims to foster an entrepreneurial design identity. As a professional group, designers share values and norms about their work and practice. In contrast, entrepreneurial identity is broader, with the market as its primary reference point. This distinction results in a distance between entrepreneurial identity and professional identity, making designers’ professional careers more challenging, limiting entrepreneurial intention, and reducing the chances of survival of design ventures. To address this, we first delineate the theoretical foundation of entrepreneurial identity and design identity and discuss their current coexistence. We then offer suggestions on how to bridge the gap between the two identities to foster an entrepreneurial design identity in design education. The article concludes with a research agenda and preliminary practical recommendations to lay the ground for integrating the two identities and developing an entrepreneurial design identity.http://www.sciencedirect.com/science/article/pii/S2405872625000036design identityentrepreneurial identitydesign educationentrepreneurship educationsocial identity theory |
| spellingShingle | Beate Cesinger Sandra Dittenberger Shaping Entrepreneurial Design Identity in Design Education She Ji: The Journal of Design, Economics and Innovation design identity entrepreneurial identity design education entrepreneurship education social identity theory |
| title | Shaping Entrepreneurial Design Identity in Design Education |
| title_full | Shaping Entrepreneurial Design Identity in Design Education |
| title_fullStr | Shaping Entrepreneurial Design Identity in Design Education |
| title_full_unstemmed | Shaping Entrepreneurial Design Identity in Design Education |
| title_short | Shaping Entrepreneurial Design Identity in Design Education |
| title_sort | shaping entrepreneurial design identity in design education |
| topic | design identity entrepreneurial identity design education entrepreneurship education social identity theory |
| url | http://www.sciencedirect.com/science/article/pii/S2405872625000036 |
| work_keys_str_mv | AT beatecesinger shapingentrepreneurialdesignidentityindesigneducation AT sandradittenberger shapingentrepreneurialdesignidentityindesigneducation |