The Fifth Order of Design

Failures in achieving sustainability are being recognised worldwide. Approaches to tackling sustainability challenges often fail to address the roots of these challenges. This paper contributes to a necessary discussion of an emerging necessity, a research agenda that encompasses the transformative...

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Main Author: Mariana Fonseca Braga
Format: Article
Language:English
Published: Jap Sam Books 2023-08-01
Series:Cubic Journal
Subjects:
Online Access:https://cubicjournal.org/index.php/cubic/article/view/64
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author Mariana Fonseca Braga
author_facet Mariana Fonseca Braga
author_sort Mariana Fonseca Braga
collection DOAJ
description Failures in achieving sustainability are being recognised worldwide. Approaches to tackling sustainability challenges often fail to address the roots of these challenges. This paper contributes to a necessary discussion of an emerging necessity, a research agenda that encompasses the transformative strategic role and value of design in (co-)shaping sustainable and equitable futures. It draws attention to drivers of unsustainability and their complex interplay of design, environmental, economic, societal and individual values that govern our modern society. Richard Buchanan’s four orders of design model is reviewed in the process, with a fifth order being suggested to deal with the change of paradigm that sustainability requires. This comprehensive view is critical to tgetting to grips with global challenges (United Nations Sustainable Development Goals) since the shift towards sustainability needs to address the root causes of systemic and interrelated problems that cannot be overcome by reactive marketing and technocratic approaches. Implications for design value, education, skills, and ways of designing are pointed out.
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institution Kabale University
issn 2589-7101
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publisher Jap Sam Books
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series Cubic Journal
spelling doaj-art-93dddaebe18d4129b409115196e5fab12025-02-07T22:39:09ZengJap Sam BooksCubic Journal2589-71012023-08-0166The Fifth Order of DesignMariana Fonseca Braga0Lancaster University Failures in achieving sustainability are being recognised worldwide. Approaches to tackling sustainability challenges often fail to address the roots of these challenges. This paper contributes to a necessary discussion of an emerging necessity, a research agenda that encompasses the transformative strategic role and value of design in (co-)shaping sustainable and equitable futures. It draws attention to drivers of unsustainability and their complex interplay of design, environmental, economic, societal and individual values that govern our modern society. Richard Buchanan’s four orders of design model is reviewed in the process, with a fifth order being suggested to deal with the change of paradigm that sustainability requires. This comprehensive view is critical to tgetting to grips with global challenges (United Nations Sustainable Development Goals) since the shift towards sustainability needs to address the root causes of systemic and interrelated problems that cannot be overcome by reactive marketing and technocratic approaches. Implications for design value, education, skills, and ways of designing are pointed out. https://cubicjournal.org/index.php/cubic/article/view/64ethical designsustainabilityequitydesign educationvalue
spellingShingle Mariana Fonseca Braga
The Fifth Order of Design
Cubic Journal
ethical design
sustainability
equity
design education
value
title The Fifth Order of Design
title_full The Fifth Order of Design
title_fullStr The Fifth Order of Design
title_full_unstemmed The Fifth Order of Design
title_short The Fifth Order of Design
title_sort fifth order of design
topic ethical design
sustainability
equity
design education
value
url https://cubicjournal.org/index.php/cubic/article/view/64
work_keys_str_mv AT marianafonsecabraga thefifthorderofdesign
AT marianafonsecabraga fifthorderofdesign