The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence
IntroductionThis study explores how hometown identity of rural tourism entrepreneurs affected entrepreneurial persistence.MethodsData from 494 rural tourism entrepreneurs were collected using convenience sampling and analyzed using Amos and SPSS statistical software package via questionnaires distri...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-02-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1513420/full |
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| author | Fuhua Xiang |
| author_facet | Fuhua Xiang |
| author_sort | Fuhua Xiang |
| collection | DOAJ |
| description | IntroductionThis study explores how hometown identity of rural tourism entrepreneurs affected entrepreneurial persistence.MethodsData from 494 rural tourism entrepreneurs were collected using convenience sampling and analyzed using Amos and SPSS statistical software package via questionnaires distributed to three villages in Guizhou province, China.ResultThe findings reveal that (1) rural tourism entrepreneurs' hometown identity positively affected their attitudes toward entrepreneurial persistence and indirectly influenced entrepreneurial persistence; (2) rural tourism entrepreneurs' hometown identity positively influenced perceived behavioral control and indirectly affected entrepreneurial persistence; (3) rural tourism entrepreneurs' hometown identity positively moderated the role of subjective norms on entrepreneurial persistence.DiscussionThe findings from the present study indicated that rural tourism entrepreneurs' hometown identity can shape entrepreneurial persistence through numerous means. Authorities should emphasize the cultivation of a strong hometown identity among entrepreneurs when formulating and implementing destination-related policies to ensure the sustainable development of rural tourism. |
| format | Article |
| id | doaj-art-93dcc6553b2f40ffa11cf2c3d18601b5 |
| institution | Kabale University |
| issn | 1664-1078 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj-art-93dcc6553b2f40ffa11cf2c3d18601b52025-02-05T07:32:39ZengFrontiers Media S.A.Frontiers in Psychology1664-10782025-02-011610.3389/fpsyg.2025.15134201513420The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistenceFuhua XiangIntroductionThis study explores how hometown identity of rural tourism entrepreneurs affected entrepreneurial persistence.MethodsData from 494 rural tourism entrepreneurs were collected using convenience sampling and analyzed using Amos and SPSS statistical software package via questionnaires distributed to three villages in Guizhou province, China.ResultThe findings reveal that (1) rural tourism entrepreneurs' hometown identity positively affected their attitudes toward entrepreneurial persistence and indirectly influenced entrepreneurial persistence; (2) rural tourism entrepreneurs' hometown identity positively influenced perceived behavioral control and indirectly affected entrepreneurial persistence; (3) rural tourism entrepreneurs' hometown identity positively moderated the role of subjective norms on entrepreneurial persistence.DiscussionThe findings from the present study indicated that rural tourism entrepreneurs' hometown identity can shape entrepreneurial persistence through numerous means. Authorities should emphasize the cultivation of a strong hometown identity among entrepreneurs when formulating and implementing destination-related policies to ensure the sustainable development of rural tourism.https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1513420/fullrural tourism entrepreneurshometown identityentrepreneurial persistencetheory of planned behaviorGuizhou Province |
| spellingShingle | Fuhua Xiang The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence Frontiers in Psychology rural tourism entrepreneurs hometown identity entrepreneurial persistence theory of planned behavior Guizhou Province |
| title | The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence |
| title_full | The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence |
| title_fullStr | The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence |
| title_full_unstemmed | The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence |
| title_short | The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence |
| title_sort | impact of rural tourism entrepreneurs hometown identity on entrepreneurial persistence |
| topic | rural tourism entrepreneurs hometown identity entrepreneurial persistence theory of planned behavior Guizhou Province |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1513420/full |
| work_keys_str_mv | AT fuhuaxiang theimpactofruraltourismentrepreneurshometownidentityonentrepreneurialpersistence AT fuhuaxiang impactofruraltourismentrepreneurshometownidentityonentrepreneurialpersistence |