The effect of service concept on customer acquisition: the moderating role of manager’s experience on Savings and Credit Cooperative Societies in Tanzania

The effect of service concept on customer acquisition: the moderating role of manager’s experience on Savings and Credit Cooperative Societies in Tanzania

Purpose – This study aims to investigate the influence of the service concept on customer acquisition and when the relationship is moderated with manager’s experience in Savings and Credit Cooperative Societies (SACCOS) within Dar es Salaam City, Tanzania. Design/methodology/approach – The study ado...

Full description

Saved in:
Bibliographic Details
Main Authors: Flora Antony, Victoria Makuya, Ruth Elias
Format: Article
Language:English
Published: Emerald Publishing 2024-12-01
Series:LBS Journal of Management & Research
Subjects:
Service concept
Manager’s experience
Customer acquisition
SACCOS
Online Access:https://www.emerald.com/insight/content/doi/10.1108/LBSJMR-10-2023-0035/full/pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items