Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process

Although a substantial body of research has explored the application of thematic analysis within qualitative enquiry, considerable variation remains regarding how scholars might operationalise the method. More importantly, the advent of generative artificial intelligence (AI) has introduced addition...

Full description

Saved in:
Bibliographic Details
Main Authors: Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Fandi Omeish
Format: Article
Language:English
Published: SAGE Publishing 2025-07-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/16094069251362982
Tags: Add Tag
No Tags, Be the first to tag this record!