Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process
Although a substantial body of research has explored the application of thematic analysis within qualitative enquiry, considerable variation remains regarding how scholars might operationalise the method. More importantly, the advent of generative artificial intelligence (AI) has introduced addition...
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| Main Authors: | Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Fandi Omeish |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | International Journal of Qualitative Methods |
| Online Access: | https://doi.org/10.1177/16094069251362982 |
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