The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion
In a world where everything is connected even realms which seem remote can be close. The ways of commerce and religion have always crossed, but recently one can speak, at least, about mutual inspiration. To deal with this complex, but fascinating and highly relevant phenomenon it is good to find som...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
The Pontifical University of John Paul II in Krakow
2017-12-01
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| Series: | Polonia Sacra |
| Subjects: | |
| Online Access: | http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/2290 |
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