TRANSFORMATIONAL OR INFORMATIONAL HOLIDAYS? AN ANALYSIS OF THE MESSAGE STRATEGIES FOR TECHNOLOGY BRANDS IN ROMANIA
In today’s digital landscape, social media platforms, particularly Facebook, play a pivotal role in shaping consumer-brand interactions, especially in high-interest sectors such as the smartphone market in Romania. This study investigates which message strategies are associated with higher levels of...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bucharest Publishing House
2024-12-01
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| Series: | Styles of Communication |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1Mx-ZT-H-Op5ssz7NWveEAf_TdmH7f01p/view |
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