Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznej
The aim of the paper is to (1) verify the validity of choosing behavioural economics to analyse irrational consumer behaviour in the electricity market and (2) considering the occurrence of cognitive biases, proposing actions influencing consumer behavior to achieve the desired effects. The reason f...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2021-01-01
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| Series: | Studia i Materiały |
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| Online Access: | https://press.wz.uw.edu.pl/sim/vol2021/iss1/2/ |
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| author | Aleksandra Aziewicz |
| author_facet | Aleksandra Aziewicz |
| author_sort | Aleksandra Aziewicz |
| collection | DOAJ |
| description | The aim of the paper is to (1) verify the validity of choosing behavioural economics to analyse irrational consumer behaviour in the electricity market and (2) considering the occurrence of cognitive biases, proposing actions influencing consumer behavior to achieve the desired effects. The reason for taking up this subject is the conviction that the neoclassical economic models cannot fully explain the phenomena observed in the electricity market. Those models assume that the process of making individual decisions in the market is fully rational. Meanwhile, observations and analyses of literature and research point to deviations from rationality in consumer behaviour in the electricity market. The paper will describe consumer behaviour in the electricity market and, if possible, characterise the observed deviations from rationality from the point of view of behavioural economics. |
| format | Article |
| id | doaj-art-937dde22ea914d58b9d915b6f4c65faf |
| institution | DOAJ |
| issn | 1733-9758 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | University of Warsaw |
| record_format | Article |
| series | Studia i Materiały |
| spelling | doaj-art-937dde22ea914d58b9d915b6f4c65faf2025-08-20T02:53:22ZengUniversity of WarsawStudia i Materiały1733-97582021-01-0120211182710.7172/1733-9758.2021.34.2Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznejAleksandra Aziewicz0https://orcid.org/0000-0001-8285-6416Wydział Ekonomiczny, Katedra Biznesu Międzynarodowego, Zakład Strategii Marketingowych, Uniwersytet Gdański, PolskaThe aim of the paper is to (1) verify the validity of choosing behavioural economics to analyse irrational consumer behaviour in the electricity market and (2) considering the occurrence of cognitive biases, proposing actions influencing consumer behavior to achieve the desired effects. The reason for taking up this subject is the conviction that the neoclassical economic models cannot fully explain the phenomena observed in the electricity market. Those models assume that the process of making individual decisions in the market is fully rational. Meanwhile, observations and analyses of literature and research point to deviations from rationality in consumer behaviour in the electricity market. The paper will describe consumer behaviour in the electricity market and, if possible, characterise the observed deviations from rationality from the point of view of behavioural economics.https://press.wz.uw.edu.pl/sim/vol2021/iss1/2/consumer behaviourelectricity marketbehavioural economics |
| spellingShingle | Aleksandra Aziewicz Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznej Studia i Materiały consumer behaviour electricity market behavioural economics |
| title | Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznej |
| title_full | Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznej |
| title_fullStr | Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznej |
| title_full_unstemmed | Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznej |
| title_short | Wykorzystanie ekonomii behawioralnej do wyjaśnienia zachowań konsumentów na rynku energii elektrycznej |
| title_sort | wykorzystanie ekonomii behawioralnej do wyjasnienia zachowan konsumentow na rynku energii elektrycznej |
| topic | consumer behaviour electricity market behavioural economics |
| url | https://press.wz.uw.edu.pl/sim/vol2021/iss1/2/ |
| work_keys_str_mv | AT aleksandraaziewicz wykorzystanieekonomiibehawioralnejdowyjasnieniazachowankonsumentownarynkuenergiielektrycznej |