Cross-cultural features of tour groups service from Sri Lanka

An important component of the tourist image of the region is the monitoring of area customer's satisfaction with the level and volume of services provided. There are certain special requirements to anticipate needs of guests from any of the countries, at the same time the most apparent differen...

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Bibliographic Details
Main Authors: N. A. Zamyatina, A. V. Zbarskaya, Yu. O. Tsunaeva
Format: Article
Language:English
Published: Publishing House of the State University of Management 2019-09-01
Series:Вестник университета
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Online Access:https://vestnik.guu.ru/jour/article/view/1669
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Summary:An important component of the tourist image of the region is the monitoring of area customer's satisfaction with the level and volume of services provided. There are certain special requirements to anticipate needs of guests from any of the countries, at the same time the most apparent differences concern welcoming guests from Asian countries. The theoretical material of cross-cultural approach to social and business communications has been summarized in the article, the challenges have been revealed and areas for improving quality of tourist services for mass tourism and incentive tour package groups from Sri Lanka have been considered.
ISSN:1816-4277
2686-8415