An empirical investigation of E-loyalty formation for online shopping in China
The study aimed to examine online customer behavior in China by exploring the attitudinal and behavioral loyalty of customers. The proposed model categorizes the factors of customer e-loyalty as investigated from various perspectives. Surveys of 406 online customers in China verified the model; SPSS...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825004482 |
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