BUILDING COMPETITIVE ADVANTAGE OF THE COMPANY BASED ON CHANGING ORGANIZATIONAL CULTURE
In the theory and practice of the organization and management in the developed countries, the organizational culture becomes more and more important source of discreet, obscure but powerful and long sustainable competitive advantage, if it is developed as especially effective and established to str...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics, University of Tuzla
2013-05-01
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| Series: | Economic Review |
| Online Access: | https://er.ef.untz.ba/index.php/er/article/view/165 |
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