Do “Flops” Enhance Authenticity? The Impact of Influencers’ Proactive Disclosures of Failures on Product Recommendations
In reality, some influencers who publicly share failures can gain more attention, which defies common sense. Existing research primarily focuses on the depth of self-disclosure by influencers, which fails to explain the current phenomena. Here, we focus on negative self-disclosure and explore whethe...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-07-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/7/971 |
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