The role of green blue ocean strategy in enhancing frugal innovation through IoT and AI: A resource-based view perspective

The role of green blue ocean strategy in enhancing frugal innovation through IoT and AI: A resource-based view perspective

PURPOSE: This study explores the role of Green Blue Ocean Strategy (GBOS) in promoting frugal innovation by leveraging IoT and AI from an RBV theoretical perspective, targeting creative entrepreneurs in Central Java, Indonesia. METHODOLOGY: A quantitative approach was used, with Structural Equation...

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Bibliographic Details
Main Authors: Diana Aqmala, Roymon Panjaitan, Elia Ardyan, Febrianur Ibnu Fitroh Sukono Putra
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2025-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
internet of things
artificial intelligence
green blue ocean strategy
frugal innovation
resource-based view
sustainability
sustainable strategy
digital technology
sustainability-driven innovation
sustainable innovation
Online Access:https://jemi.edu.pl/uploadedFiles/file/all-issues/vol21/issue2/JEMI_Vol21_Issue2_2025_Article4.pdf
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