Revolutionizing agro-industrial business models through sustainable marketing strategies
The paper is devoted to the research of the possibilities of sustainable marketing to influence the transformation of business models for sustainable development of agro-industrial enterprises. The evolution of the concept of marketing management is in the direction of co-creation of value with the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2024/60/bioconf_AgriculturalScience2024_04051.pdf |
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