Private Label: o potencial impacto no mercado de medicamentos no Brasil
The objective of this article is to discuss how the release of private labels would change the dynamics of the industry with the eventual concentration of the retailer’s power in the medicines market. To this end, important theoretical aspects will be raised, based, for example,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Presbiteriana Mackenzie
2024-07-01
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| Series: | Revista de Economia Mackenzie |
| Subjects: | |
| Online Access: | https://editorarevistas.mackenzie.br/index.php/rem/article/view/16865/12677 |
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