Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

This pioneering study explores the intersection between Neurotourism, defined as the integration of neurosciences in tourism, and the perception of tourism Brand Personality (BP) through the advanced use of psychophysiology techniques, specifically Eye-Tracking (ET) and Galvanic Skin Response (GSR)....

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Bibliographic Details
Main Authors: Víctor Calderón-Fajardo, Rafael Anaya-Sánchez, Francisco Rejón-Guardia, Sebastian Molinillo
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2024-07-01
Series:Tourism & Management Studies
Subjects:
neurotourism
eye tracking
galvanic skin response
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/2636
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