INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and mar...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2016-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/163 |
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| _version_ | 1832542111839289344 |
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| author | K. Igrokova |
| author_facet | K. Igrokova |
| author_sort | K. Igrokova |
| collection | DOAJ |
| description | The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and marketing for the efficiency of their interaction.The marketing and logistics functions are discussed. These functions are concretized towards all problems of their coordination. Communication management efficiency with competent interactions of services of marketing and logistics is tracked. |
| format | Article |
| id | doaj-art-92d1cefe24994d7d928c71dabd662cb0 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-92d1cefe24994d7d928c71dabd662cb02025-02-04T08:27:44ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-04-01046669163INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTSK. Igrokova0ФГБОУ ВО «ГУУ»The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and marketing for the efficiency of their interaction.The marketing and logistics functions are discussed. These functions are concretized towards all problems of their coordination. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.https://vestnik.guu.ru/jour/article/view/163маркетинглогистикауправление маркетингом и логистикойвзаимосвязь маркетинга и логистикипроблемы взаимодействия маркетинга и логистикимежфункциональная координация |
| spellingShingle | K. Igrokova INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS Вестник университета маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики проблемы взаимодействия маркетинга и логистики межфункциональная координация |
| title | INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS |
| title_full | INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS |
| title_fullStr | INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS |
| title_full_unstemmed | INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS |
| title_short | INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS |
| title_sort | interaction of marketing and logistics at stages of life cycle of products |
| topic | маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики проблемы взаимодействия маркетинга и логистики межфункциональная координация |
| url | https://vestnik.guu.ru/jour/article/view/163 |
| work_keys_str_mv | AT kigrokova interactionofmarketingandlogisticsatstagesoflifecycleofproducts |