Do identity or guilt-based appeals lead to environmental spillover effects?

Understanding how and when an initial pro-environmental behavior (PEB1) may spill over to increase or decrease later PEBs can contribute to the creation of more effective PEB interventions. This study investigated PEB spillover in a novel way by examining whether a prior PEB reminder that elicits id...

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Bibliographic Details
Main Authors: Heather Barnes Truelove, Kam Leung Yeung, Amanda R. Carrico, Ash J. Gillis
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Current Research in Environmental Sustainability
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Online Access:http://www.sciencedirect.com/science/article/pii/S2666049025000179
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