Effect of Regional Development Levels on Organic Products Consumption

Demand for organic products has been increasing in recent years. However, from time to time, some negativities encountered in marketing may lead to contraction in production or loss of product value. It is useful to know consumer preferences to create appropriate marketing and product patterns. This...

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Main Author: Hasan Eleroğlu
Format: Article
Language:English
Published: Hasan Eleroğlu 2019-11-01
Series:Turkish Journal of Agriculture: Food Science and Technology
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Online Access:http://www.agrifoodscience.com/index.php/TURJAF/article/view/2928
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author Hasan Eleroğlu
author_facet Hasan Eleroğlu
author_sort Hasan Eleroğlu
collection DOAJ
description Demand for organic products has been increasing in recent years. However, from time to time, some negativities encountered in marketing may lead to contraction in production or loss of product value. It is useful to know consumer preferences to create appropriate marketing and product patterns. This study was conducted to determine the pattern of organic product consumption in the TR72 region (Kayseri, Sivas and Yozgat) and the regional variation in the amount of overpayment. For this purpose, a face-to-face survey was conducted with 1350 families in order to determine the consumption pattern and value of organic products of consumers in TR72 region. As a result of the analyses, the difference between the regions in terms of consumed organic drinks, milk, eggs, chicken meat and vegetables and fruits were calculated as significant. In addition, regional differences were found to be significant in terms of consumption season, brand, organic egg and poultry overpayment rates. According to the findings; regional development level, income level and conscious consumption factors are effective on organic product selection, brand preference, consumption season and overpayment for organic product.
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publisher Hasan Eleroğlu
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series Turkish Journal of Agriculture: Food Science and Technology
spelling doaj-art-92946f8f7ac34a90b08da4f04285db782025-08-20T01:58:34ZengHasan EleroğluTurkish Journal of Agriculture: Food Science and Technology2148-127X2019-11-017111954195910.24925/turjaf.v7i11.1954-1959.29281324Effect of Regional Development Levels on Organic Products ConsumptionHasan Eleroğlu0Şarkışla Aşık Veysel Vocational High School, Cumhuriyet University, 58400 SivasDemand for organic products has been increasing in recent years. However, from time to time, some negativities encountered in marketing may lead to contraction in production or loss of product value. It is useful to know consumer preferences to create appropriate marketing and product patterns. This study was conducted to determine the pattern of organic product consumption in the TR72 region (Kayseri, Sivas and Yozgat) and the regional variation in the amount of overpayment. For this purpose, a face-to-face survey was conducted with 1350 families in order to determine the consumption pattern and value of organic products of consumers in TR72 region. As a result of the analyses, the difference between the regions in terms of consumed organic drinks, milk, eggs, chicken meat and vegetables and fruits were calculated as significant. In addition, regional differences were found to be significant in terms of consumption season, brand, organic egg and poultry overpayment rates. According to the findings; regional development level, income level and conscious consumption factors are effective on organic product selection, brand preference, consumption season and overpayment for organic product.http://www.agrifoodscience.com/index.php/TURJAF/article/view/2928organik ürünlertr72ürün fiyatıtüketim mevsimimarka tercihi
spellingShingle Hasan Eleroğlu
Effect of Regional Development Levels on Organic Products Consumption
Turkish Journal of Agriculture: Food Science and Technology
organik ürünler
tr72
ürün fiyatı
tüketim mevsimi
marka tercihi
title Effect of Regional Development Levels on Organic Products Consumption
title_full Effect of Regional Development Levels on Organic Products Consumption
title_fullStr Effect of Regional Development Levels on Organic Products Consumption
title_full_unstemmed Effect of Regional Development Levels on Organic Products Consumption
title_short Effect of Regional Development Levels on Organic Products Consumption
title_sort effect of regional development levels on organic products consumption
topic organik ürünler
tr72
ürün fiyatı
tüketim mevsimi
marka tercihi
url http://www.agrifoodscience.com/index.php/TURJAF/article/view/2928
work_keys_str_mv AT hasaneleroglu effectofregionaldevelopmentlevelsonorganicproductsconsumption