Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View
Implementing infrastructures of e-marketing has been considered in this study. They are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ natu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2011-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_23999_2e14106caa1959473a410d9e1fa6efce.pdf |
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