Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View
Implementing infrastructures of e-marketing has been considered in this study. They are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ natu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2011-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_23999_2e14106caa1959473a410d9e1fa6efce.pdf |
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| Summary: | Implementing infrastructures of e-marketing has been considered in this study. They are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ nature. 35 factors have been finalized as the basis of the questionnaire. The importance and position of the implementing infrastructures of e-marketing in Iran business environment have been questioned from marketing experts.
Results show that all external and internal implementing infrastructures of e-marketing in Iran business environment are important but inappropriate |
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| ISSN: | 2008-5893 2423-5059 |