Market Repositioning and Strategic Adaptation: A Case Study of Nongfu Spring’s Return to the Purified Water Market
Nongfu Spring launched its newly packaged purified water products in April 2024, which marked a significant restructuring of Nongfu Spring’s product line. This study examines Nongfu Spring’s strategic decision to re-enter the pure water market and the motivation and market reaction behind it. By ana...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_03010.pdf |
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