Parametric analysis of the Bass model
In this research, the authors explore the influence of the Bass model p, q parameters values on diffusion patterns and map p, q Euclidean space regions accordingly. The boundaries of four different sub-regions are classified and defined, in the region where both p, q are positive, according to the n...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-04-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7373/im_en_2016_01_Orbach.pdf |
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