Egocentrism Among Generation Z: The Influence on Sustainable Behavior
Generation Z is among the youngest cohorts defined by specialists. Thus, the research questions for this study are ‘How does egocentrism influence the behavior of Generation Z?’, respectively ‘What other factors dictate the sustainable behavior of this generation?’. As the methodology, we built an e...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2024-12-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_110.pdf |
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| author | Brîndușa Mariana BEJAN Ciprian Marcel POP |
| author_facet | Brîndușa Mariana BEJAN Ciprian Marcel POP |
| author_sort | Brîndușa Mariana BEJAN |
| collection | DOAJ |
| description | Generation Z is among the youngest cohorts defined by specialists. Thus, the research questions for this study are ‘How does egocentrism influence the behavior of Generation Z?’, respectively ‘What other factors dictate the sustainable behavior of this generation?’. As the methodology, we built an egocentrism index (aggregate variable) to measure individuals' egocentrism. Also, we looked at whether the expressed/materialized behavior is influenced by individuals' concern for their person and their role in society. Thus, we conducted a quantitative research among the young people who make up Generation Z, the sampling method being convenience sampling. The results obtained from this research showed us that the value of the egocentrism index is lower for the young people of Generation Z compared to other cohorts (for example, Generation X). At the same time, within this scientific approach, we could observe that care for the environment, the desire for involvement and to change unpleasant aspects in the community are not influenced, in a significant way, by the value of the egocentrism index. For our work, the research novelty is represented by the analysis of the influence that the egocentrism index has on sustainable behavior. |
| format | Article |
| id | doaj-art-922cc8dc8a6146f9890abce5747e04bd |
| institution | DOAJ |
| issn | 2537-5865 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | The Bucharest University of Economic Studies Publishing House |
| record_format | Article |
| series | Journal of Emerging Trends in Marketing and Management |
| spelling | doaj-art-922cc8dc8a6146f9890abce5747e04bd2025-08-20T02:52:46ZengThe Bucharest University of Economic Studies Publishing HouseJournal of Emerging Trends in Marketing and Management2537-58652024-12-01I27388Egocentrism Among Generation Z: The Influence on Sustainable BehaviorBrîndușa Mariana BEJAN0Ciprian Marcel POP1Babeș-Bolyai University Cluj-Napoca, Faculty of Economics and Business AdministrationBabeș-Bolyai University Cluj-Napoca, Faculty of Economics and Business AdministrationGeneration Z is among the youngest cohorts defined by specialists. Thus, the research questions for this study are ‘How does egocentrism influence the behavior of Generation Z?’, respectively ‘What other factors dictate the sustainable behavior of this generation?’. As the methodology, we built an egocentrism index (aggregate variable) to measure individuals' egocentrism. Also, we looked at whether the expressed/materialized behavior is influenced by individuals' concern for their person and their role in society. Thus, we conducted a quantitative research among the young people who make up Generation Z, the sampling method being convenience sampling. The results obtained from this research showed us that the value of the egocentrism index is lower for the young people of Generation Z compared to other cohorts (for example, Generation X). At the same time, within this scientific approach, we could observe that care for the environment, the desire for involvement and to change unpleasant aspects in the community are not influenced, in a significant way, by the value of the egocentrism index. For our work, the research novelty is represented by the analysis of the influence that the egocentrism index has on sustainable behavior.https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_110.pdfgeneration zegocentrism indexsustainable behaviortheory of planned behaviorrecycling |
| spellingShingle | Brîndușa Mariana BEJAN Ciprian Marcel POP Egocentrism Among Generation Z: The Influence on Sustainable Behavior Journal of Emerging Trends in Marketing and Management generation z egocentrism index sustainable behavior theory of planned behavior recycling |
| title | Egocentrism Among Generation Z: The Influence on Sustainable Behavior |
| title_full | Egocentrism Among Generation Z: The Influence on Sustainable Behavior |
| title_fullStr | Egocentrism Among Generation Z: The Influence on Sustainable Behavior |
| title_full_unstemmed | Egocentrism Among Generation Z: The Influence on Sustainable Behavior |
| title_short | Egocentrism Among Generation Z: The Influence on Sustainable Behavior |
| title_sort | egocentrism among generation z the influence on sustainable behavior |
| topic | generation z egocentrism index sustainable behavior theory of planned behavior recycling |
| url | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_110.pdf |
| work_keys_str_mv | AT brindusamarianabejan egocentrismamonggenerationztheinfluenceonsustainablebehavior AT ciprianmarcelpop egocentrismamonggenerationztheinfluenceonsustainablebehavior |