Effect of Product Evaluation on Purchase Intention toward White Goods: Mediating Role of Country of Origin

Effect of Product Evaluation on Purchase Intention toward White Goods: Mediating Role of Country of Origin

In the era of globalization, the significance of a product's Country of Origin (COO) in consumer behavior studies has gained prominence. COO serves as an intangible cue influencing consumers' purchasing decisions and product evaluations. Amidst the escalating trends of global trade and com...

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Bibliographic Details
Main Author: P. S. Chacko
Format: Article
Language:English
Published: Faculty of Commerce & Manangement Studies, University of Kelaniya 2024-04-01
Series:Kelaniya Journal of Management
Subjects:
country of origin
globalization
mediation analysis
product evaluation
purchase intention
white goods
Online Access:https://kjm.sljol.info/articles/7797/files/66401f40c616c.pdf
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