NAVIGATING DIGITAL FRONTIER: CONSUMERS’ WILLINGNESS TO PURCHASE FRESH VEGETABLES THROUGH MOBILE COMMERCE IN PAKISTAN

NAVIGATING DIGITAL FRONTIER: CONSUMERS’ WILLINGNESS TO PURCHASE FRESH VEGETABLES THROUGH MOBILE COMMERCE IN PAKISTAN

The study seeks to develop understanding of determinants affecting consumers’ buying behavior for fresh vegetables through information and communication technology (ICTs) mainly the use of mobile application in the study area. In this regard, those drivers which trigger consumer’s willingness to pur...

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Bibliographic Details
Main Authors: Manan ASLAM, Zhiwen LI, Muneeb Ahmad GUJJAR, Mubashar FAROOQ, Muneeb Ahmad ANSARI, Daniyal HASSAN, Rao Izhar ul HAQ
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2024-12-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Subjects:
market potential
mobile commerce
fresh vegetables
icts gadgets
consumer's willingness to purchase
synthetic pesticide residue
Online Access:https://managementjournal.usamv.ro/pdf/vol.24_4/Art6.pdf
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