Consumer Attitudes towards Femvertising in Russia and Türkiye: A Netnographic Study
This research paper examines consumer attitudes towards femvertising within the context of Nike's campaigns in Russia and Turkey. Through a netnographic analysis of YouTube comments, the research reveals how gender, cultural and political context influence responses to women’s empowerment messa...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2024-12-01
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| Series: | Sakarya İletişim |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/4332499 |
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